ART COLLECTOR WORLD "THE BROAD"
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2015 SPOTLIGHT

THE BROAD MUSEUM

LA's NEW BIG CONTEMPORARY ART MUSEUM

BY
ArtCoWo Press ©  9 - 30 - 15


Eli and Edye Broad have been collecting contemporary art for over 40 years. They are not newcomers in owning and running a museum as they are essentially expanding the mainframe from their Michigan State University Museum and Eli's wealth of experience in Museum growth and directives. The Broad in Los Angeles is LA's new premier Contemporary Museum with over 2,000 pieces in the collection. Eli Broad was ranked by Forbes as the 185th richest person in the world with an estimated net worth of seven million.

Broad has been at the forefront of the arts since 1973 and has always focused on LA. He was the founding chairman of the Museum of Contemporary Art, Los Angeles in 1979 until 1984. Until this very day the Broad's have been involved in shaping Los Angeles's artistic landscape. Now with the opening of "The Broad", the big contender of Contemporary Museum programming, LA solidifies its position on the west coast as the leader of the fine art realm.



TAKASHI MURAKAMI

The dazzling inaugural installation of the museum focuses on important artists from the 50's to the 80's. Some of the most notable artists that grace the collection are Robert Rauschenberg, and Cy Twombly, Roy Lichtenstein, Ed Ruscha, and Andy Warhol, Jean-Michel Basquiat, Cindy Sherman, Keith Haring, Barbara Kruger, Damian Hirst, Murakami, Mark Grotjan and Jeff Koons. A massive Video Installation on the first floor by Ragnar Kjartansson, accompanied by an 82-foot-long painting by Takashi Murakami. Murakami stole the show with his massive work and giant silver Buddha. Let me say it is "cute" work with style and fun. It is like giant anime creatures that beg to become alive under the museum lights.



MARK GROTJAHN

Yayoi Kusama’s spectacular Infinity Mirrored Room—The Souls of Millions of Light Years Away, a mirror-structured installation containing a dizzying, complex, and depth-driven LED light display. The opening was celebrated by greats like Koons, Murakami and celebrities Owen Wilson with Eli and Edith Broad. It is nice to see a fresh take on museum programming in Los Angeles with a focus on Contemporary Art laying out the red carpet Hollywood style in a way only the Broads can.




BY ARTCOWO PRESS ©






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